A UK luxury care home provider partnered with Click Intelligence to strengthen organic visibility, improve technical SEO performance, and grow rankings across highly competitive care-related search terms.
At a glance
The starting point
With 20 years in the industry, the client offers residential care, nursing care, dementia support and respite stays for older adults. While the site already had visibility for several core service terms, some landing pages underperformed against competitors, and gaps in keyword targeting, internal linking and content structure limited organic growth.
This highlighted the need for keyword research, competitor gap analysis and a keyword mapping project, aligning priority terms with the most relevant landing pages, and strengthening domain authority through high-quality backlinks to compete more effectively within the care home sector.
What we set out to do
How success was measured
The outcome
Organic traffic to target pages grew from 1,465 to 5,127 (+249%) over the course of the campaign. Top 3 keyword rankings increased from 99 to 528 (+433%), while positions 4–10 grew from 99 to 764, a 671% increase in Page 1 visibility.
210 SEO-focused content pages were created, generating 14,591 monthly visits and ranking for 842 targeted keywords, achieving 253 Top 3 rankings and 420 Page 1 rankings within their first year. 300 referring domains were secured through targeted blogger outreach, strengthening the site’s authority. AI Overview visibility grew dramatically from 1 appearance in March 2025 to 448 appearances by March 2026, positioning the brand for emerging AI-driven search experiences.
671%
growth in Page 1 keyword visibility
249%
organic traffic growth
1 → 448
AI Overview appearances
Figures from a Click Intelligence client campaign, July 2020 to February 2026. Individual results vary by market and starting position.
Takeaway
This long-term campaign transformed the client’s organic visibility through a combination of technical SEO improvements, strategic content creation and high-quality link building. With strong foundations established, the next focus is expanding content coverage further, strengthening AI search visibility, and continuing to build authority across competitive healthcare search terms.
Want to achieve similar results? Get in touch to discover how a tailored SEO strategy can help your brand drive sustainable long-term growth.
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