A nationally recognised US cancer treatment and research organisation partnered with Click Intelligence to strengthen organic visibility amid rising competition and the growth of LLM-driven search.
At a glance
The starting point
As a nationally recognised cancer treatment and research organisation, the client already had strong visibility across a wide range of service-led and informational search terms. With increasing competition across healthcare search results, and the growing influence of large language models on how people search, there was a clear opportunity to elevate organic performance through targeted technical SEO improvements and a scalable link building strategy.
Some pages needed stronger keyword alignment; others needed technical and structural improvements to better support user experience and visibility. A full backlink profile review identified further opportunities to strengthen the site’s authority against highly competitive healthcare search results.
What we set out to do
How success was measured
The outcome
Organic traffic grew from 334,308 to 672,780 between February 2023 and June 2025, a 101% increase driven by stronger technical optimisation, keyword targeting and authority. Page 1–3 keyword positions grew from 10,119 to 22,496 (+122%), while Page 4–10 rankings grew from 28,312 to 51,595 (+82%).
The campaign secured 395 referring domains through targeted blogger outreach across healthcare, business, news and family-focused websites, with links placed on DR30+ to DR75+ sites to strengthen domain authority. On-page improvements to page structure, keyword mapping, internal linking, UX and page speed supported stronger search intent alignment and crawlability across key landing pages.
101%
organic traffic growth
122%
growth in Page 1–3 rankings
395
referring domains secured
Figures from a Click Intelligence client campaign, February 2023 to June 2025. Individual results vary by market and starting position.
Takeaway
Combining technical SEO improvements with a sustained link building strategy strengthened the organisation’s visibility, authority and search performance across organic, LLM and AI search results alike. Future activity will focus on expanding authority further, refining on-page opportunities, and identifying new keyword growth areas as search behaviour continues to change.
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