An established digital marketing agency partnered with Click Intelligence to strengthen performance across both organic and AI-driven search.
At a glance
The starting point
With more than a decade in the industry, the client wanted to strengthen its performance across both organic and AI-driven search. The website was already ranking for a broad range of industry and service-related keywords, but there was a clear opportunity to further improve visibility, increase traffic, and expand presence specifically within AI search.
The aim was to avoid relying solely on traditional ranking signals as AI-driven search features became more central to how buyers find agencies.
What we set out to do
How success was measured
The outcome
A strong technical and content foundation, layered with AI search optimisation, authoritative link building and semantic keyword structuring, drove 206% organic traffic growth year on year. Page 1–3 keyword rankings across tracked terms grew by 802% over the same 12-month period.
The combined approach meant growth wasn’t limited to traditional search results. The agency also expanded its presence within AI-driven search results, positioning it more strongly for how its own prospective clients increasingly discover agencies.
206%
organic traffic growth
802%
increase in Page 1–3 keyword rankings
Figures from a Click Intelligence client campaign, measured over 12 months. Individual results vary by market and starting position.
Takeaway
Combining strong technical foundations with AI search optimisation, link building and semantic keyword work gave the agency growth across both traditional and AI-driven search, not one at the expense of the other.
Want to strengthen your own visibility across traditional and AI search alike? Get in touch to find out how a combined SEO and AI search strategy can help.
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