An established UK home gym equipment company partnered with Click Intelligence to strengthen keyword visibility for its most commercially important pages.
At a glance
The starting point
Founded in 2014, the client has grown into an established name in the UK home fitness market, offering strength and fitness equipment for everyone from home gym owners to competitive athletes. The brand already ranked for thousands of relevant commercial and product-led search terms when it partnered with Click Intelligence in January 2026.
With competition across fitness and home gym search results increasing, the opportunity was to strengthen priority landing pages through targeted link building and move a greater share of existing rankings into stronger Page 1 and Top 3 positions, particularly on two commercially important pages: Battle Ropes and Home Gym Packages.
What we set out to do
How success was measured
The outcome
Between December 2025 and July 2026, the brand gained 1,372 additional keywords within Google’s Top 20, a roughly 12% increase. Top 3 rankings grew from 3,568 to 4,163 (+595 keywords), with a further 411 keywords moving into positions 4–10.
The Home Gym Packages page moved from position #4 to #1 for “gym equipment” (18,100 monthly searches), while “affordable gym equipment” climbed from #3 to #1. Twelve links built directly to the Home Gym Packages page helped grow its Top 20 keyword footprint from 394 to 588 (+49%), with estimated organic traffic rising from 17,989 to 18,152 visits.
The Battle Ropes landing page received 3 links, growing its Top 20 keyword count from 20 to 34 (+70%), with estimated traffic rising from 792 to 890. Across the wider site, the brand’s Domain Rating grew from DR 51 to DR 52, a meaningful step on an increasingly competitive, logarithmic authority scale.
1,372
additional Top 20 keywords
#1
ranking for “gym equipment” (up from #4)
DR 51 → 52
Domain Rating
Figures from a Click Intelligence client campaign, December 2025 to July 2026. Individual results vary by market and starting position.
Takeaway
The campaign built on the brand’s existing organic strength, directing authority towards pages with clear growth potential and helping existing rankings move into more valuable search positions, seen most clearly in the Home Gym Packages and Battle Ropes results, including two #1 commercial rankings.
Want to strengthen the authority and search visibility of your own website? Get in touch to find out how a strategic link building campaign can support your organic growth.
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